RELIGION OF SPORTS RAISE $50M TO BECOME A STUDIO OF THE FUTURE WITH ACCELERATED LEADERSHIP IN STORYTELLING AND INVESTMENTS IN NEW IP AND CONTENT EXTENSION
“The religion of sports has grown at a rate we could not have dreamed of until about five years ago,” said Tom Brady. “We have some of the most talented people in the industry, who share a passion for sports storytelling that impacts culture and audiences around the world. I am so honored and proud to be part of this team that continues to find ways to push the boundaries and rewrite the traditional approach to engaging, meaningful, and entertaining content. I look forward to seeing what the future holds for us at Religion of Sports as we continue to grow our roster and pursuing more collaborative projects with new partners.
“The content possibilities continue to grow at Religion of Sports, and I’ve been proud to be here from the start,” said Michael Strahan. “The team remains committed to raising the bar of non-fiction storytelling not just in sport but beyond, and I look forward to welcoming new formats, partners and audiences to our world. From athletes to trailblazers, through important societal themes and global events, there are incredible and moving stories to tell and I look forward to jointly developing and introducing groundbreaking work with this team. Evolution and diversity are key, and we’re just getting started!”
Religion of Sports recently expanded into the NFT marketplace through a partnership with Autograph to release unique digital collectibles with Simone Bilesand also with ESPN’s “Man In The Arena: Tom Brady“These projects represent the natural extension of premium content into new verticals that Religion of Sports will continue to pursue.
“We have seen a growing demand for sports storytelling across all media, a demand that Religion of Sports continues to meet, but we are ready and eager to expand into new territories and solidify ourselves as a global media powerhouse” , said Ameeth Sankaran, CEO, Religion of Sports. “We are excited to expand our mission on a larger scale while allowing our talent partners to tell more detailed versions of their story.”
“As long-time investors in media and entertainment, the concept of great storytelling is often central to our investments,” said Mike LaSalle, Partner, Shamrock Capital. “We believe Religion of Sports is a master at crafting narratives on some of today’s most relevant and universal topics – resilience, competition, mental health and the pursuit of greatness. We couldn’t be more excited about the future of Religion of Sports as it continues to expand its storytelling reach through diverse and premium content.”
Religion of Sports has been recognized for its work in partnership with leading athletes to tell stories that matter, most recently producing the two-time Emmy-nominated Man In The Arena: Tom Bradywith ESPN, Emmy nominated “Simone vs. Herself” with Facebook Watch, and Emmy Award-winning “Greatness Code”, which recently premiered its second season on Apple TV+, featuring Russell Wilson, Lindsey Vonn, Bubba WallaceLeticia Bufoni, Scout Bassett and Marcus Rashford. Additionally, two Religion of Sports podcasts, “Crushed” and “False Idol,” received Ambies nominations, with “False Idol” also winning a gold medal for sports podcasts at the New York Radio Festivals Awards. The company will continue to expand its content slate with upcoming projects including a flagship interview series podcast titled “In the Moment”, untitled projects with Showtime, Netflix, Skydance Sportsa documentary made by Chris Pratt featuring the two-time Olympic wrestler Helene Maroulisanother documentary on Wilt Chamberlain with the executive of Village Roadshow Television produced by Happy Madison and Kevin Garnettprojects with Trevor Noah, Draymond Greendr. Ibram X. Kendi, and much more. Later this year, Religion of Sports will also launch a wellness content brand focused on peak performance.
“For me, Religion of Sports was never about a business plan or market strategy – it was about exploring an idea that was deeply personal to me: why sport matters. Because few wherever you go in the world – from the biggest cities to the most rural villages – people are obsessed with sports. I became an evangelist at an early age and recruited into my sect those I met – including my two co-founders Michael Strahan and Tom Brady. Over the years we have been privileged to produce many stories, some with the athletes themselves, others around the fans and the games themselves, which are rooted in this same fundamental idea – sport matters. . More importantly, countless other talented creators have become part of our community and have taught me so much – not just in the unscripted space, but also audio, scripted, social and more. Now, with Shamrock on board, we’re ready for even more growth and fun. And I couldn’t be more excited about the future of the ROS faith,” said Gotham Chopra.
Earlier this year, Religion of Sports announced plans to develop, fund and produce a slate of sports-related content for multiple platforms, with projects across scripted TV, documentary and audio, including the first draft script called “The Owl”, a rags-to-riches story about an orphan Mexican-American boxer. Shamrock Capital’s recent investment will be used to fund these and other growth initiatives as Religion of Sports transitions into a leading media company and content platform.
Willkie Farr & Gallagher LLP acted as legal counsel to Shamrock Capital on the transaction.
About the religion of sport
Founded in 2017 and based in Santa Monica, CaliforniaReligion of Sports is an award-winning media company founded by Tom Brady, Michael Strahanand Gotham Chopra. To believe in the power of sport is to experience religion, and the company’s work is defined by thoughtful, elevated stories that explore a range of themes and discover why sport matters. Through scripted and unscripted videos, podcasts, feature films and social content, Religion of Sports distills the spirituality, science and humanity that unites elite artists and people of all kinds. Since its inception, the company has built an impressive range of works in collaboration with the world’s most elite athletes, spread across large and small screens for digital broadcast/streaming platforms Facebook Watch, Apple TV+, ESPN, Showtime, Fox Sports , NBC Sports and many more. “Tom vs. Time”, “Greatness Code” and “Man in the Arena” won Sports Emmy awards.
In 2021, Religion of Sports had a banner year, having experienced exponential business growth and expanded production capabilities. Additionally, three highly anticipated documentary projects were launched back-to-back in Q3 and Q4 2021, featuring Simone Biles (“Simone Against Herself”), Russell Westbrook (“Passion Play”) and Tom Brady (“The Man in the Arena”). Audio-wise, the company produced a companion podcast to accompany the “Man In The Arena” docuseries, and launched three original investigative podcasts – “Lost in Sports”, “Crushed” and “False Idol” – both the latter of which were nominated by Ambies for Best Sports Podcast 2022.
Through the lens of sport, Religion of Sports tells stories that make believers. More than religionofsports.com.
About Shamrock Capital
Shamrock Capital is a Los Angelesinvestment company with approximately $3.6 billion of assets under management. Shamrock Capital invests exclusively in the media, entertainment, communications and related sectors through a multi-fund strategy focused on private equity investments, as well as the ownership and financing of content and media rights . The company was founded in 1978 as a family investment company for the deceased Roy E. Disney and has since evolved into an institution-backed company with a leading group of investors, including endowments, foundations, and sovereign and pension funds. Shamrock Capital partners with strong management teams and takes an active, collaborative approach to creating value in every investment. For more information, visit www.shamrockcap.com.
SOURCE Sports Religion