ASSA ABLOY acquires German manufacturer of DoorBird

STOCKHOLM—ASSA ABLOY has announced the acquisition of Bird Home Automation GmbH, a German manufacturer of high-quality IP door intercoms for single-family and multi-family buildings, and for controlling indoor stations or smartphones, marketed under the DoorBird brand .

Terms were not disclosed.

“I look forward to welcoming DoorBird and its employees to the ASSA ABLOY Group,” said Nico Delvaux, President and CEO of ASSA ABLOY. “DoorBird is a strategic technology addition to the ASSA ABLOY Group and will strengthen our offering with the intercom offering complementary growth opportunities.”

“I am delighted to welcome the DoorBird team to the EMEIA [Europe, the Middle East, and Africa] Division,” said Neil Vann, Executive Vice President of ASSA ABLOY and Head of EMEIA Division. “This acquisition supports our efforts to accelerate our growth in the Smart Residential segment and continue our journey as a leader in home security. DoorBird has built a successful and attractive product and service offering that is highly respected in the markets they serve, and I look forward to working with them as they grow into the ASSA ABLOY family. »

DoorBird was established in 2014 and has approximately 110 employees. The company’s headquarters and production facility are in Berlin, with sales offices in San Francisco and Jacksonville, Florida.

According to DoorBird, ASSA ABLOY “has the size and scale to further invest in the relevant market sector and further develop the DoorBird brand as part of its smart home and access control offering. Being part of the ASSA Group ABLOY offers both companies the opportunity to better serve their customers and develop new opportunities for the future through the two companies’ complementary capabilities.

Sascha Keller, CEO of Bird Home Automation, added: “Having founded DoorBird in 2014 and continuously growing it since then, we’ve had an incredible journey and built a very successful business. To continue to grow and scale the business, we concluded it was time to find a new owner to take the business forward and help it thrive in the years to come. ASSA ABLOY emerged as the best candidate to acquire DoorBird. They bring a wealth of technology, resources and capabilities to support the continued success of our business.

News of ASSA ABLOY’s acquisition comes just two weeks after the US Department of Justice (DoJ) filed an antitrust lawsuit to block ASSA ABLOY’s proposed acquisition of Spectrum Brands’ Home and Hardware Improvement division.

In its complaint, the DoJ alleged that the acquisition would eliminate significant competition between the companies and drive up prices, while lowering the quality of goods and services for consumers for at least two different products, smart locks and hardware. high-end mechanical door.

Kimberly B. Nguyen